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Magic Quadrant

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</style><div role="note" class="hatnote navigation-not-searchable">This article is about vendor rating reports by Gartner. For the concept in mathematics, see <a href="Magic_square" title="Magic square">Magic square</a>.</div>

Magic Quadrant (MQ) is a series of <a href="Market_research" title="Market research">market research</a> reports published by research and advisory firm <a href="Gartner" title="Gartner">Gartner</a> that rely on proprietary <a href="Qualitative_research" title="Qualitative research">qualitative</a> <a href="Data_analysis" title="Data analysis">data analysis</a> methods to demonstrate market trends, such as direction, maturity, and participants.<a href="#cite_note-MQ-1">[1]</a> Their analyses are conducted for several specific technology industries and are updated every 1–2 years: once an updated report has been published, its predecessor is "retired".<a href="#cite_note-2">[2]</a>

<div class="mw-heading mw-heading2"><h2 id="Rating">Rating</h2></div>

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Gartner rates vendors upon two criteria: completeness of <a href="Vision_statement" title="Vision statement">vision</a><a href="#cite_note-How_Gartner_Evaluates-3">[3]</a><a href="#cite_note-How_Gartner_Evaluates2-4">[4]</a> and ability to execute.<a href="#cite_note-How_Gartner_Evaluates-3">[3]</a><a href="#cite_note-How_Gartner_Evaluates2-4">[4]</a>

<ul><li>Completeness of vision – Reflects the vendor's innovation, and whether the vendor drives or follows the market.</li></ul>

<ul><li>Ability to execute – Summarizes factors such as the vendor's financial viability, market responsiveness, product development, sales channels and customer base.</li></ul>

The two component scores lead to a vendor position in one of four quadrants:

<div class="mw-heading mw-heading3"><h3 id="Leaders">Leaders</h3></div>

Vendors in the "Leaders" quadrant have the highest composite scores for their completeness of vision and ability to execute. A vendor in the Leaders quadrant has the market share, credibility, and marketing & sales capabilities needed to drive the acceptance of new technologies. These vendors demonstrate a clear understanding of market needs, they are innovators and thought leaders, and they have well-articulated plans that customers and prospects can use when designing their infrastructures and strategies. In addition, they have a presence in the five major geographical regions, consistent financial performance, and broad platform support.<a href="#cite_note-How_Gartner_Evaluates-3">[3]</a><a href="#cite_note-How_Gartner_Evaluates2-4">[4]</a>

<div class="mw-heading mw-heading3"><h3 id="Challengers">Challengers</h3></div>

Vendors in the "Challengers" quadrant have high scores mainly for their ability to execute. They both participate in the market and execute well enough to be a serious threat to vendors in the "Leaders" quadrant. They have strong products, as well as sufficiently credible market position and resources to sustain continued growth. Financial viability is not an issue for vendors in the "Challengers" quadrant, but they lack the size and influence of vendors in the "Leaders" quadrant due to their relative lack of vision.<a href="#cite_note-How_Gartner_Evaluates-3">[3]</a><a href="#cite_note-How_Gartner_Evaluates2-4">[4]</a>

<div class="mw-heading mw-heading3"><h3 id="Visionaries">Visionaries</h3></div>

Vendors in the "Visionaries" quadrant have high scores mainly for their completeness of vision. They deliver innovative products that address operationally or financially important end-user problems at a broad scale, but have not yet demonstrated the ability to capture market share or maintain sustainable levels of profitability. Visionary vendors are frequently privately held companies and acquisition targets for larger, established companies. The likelihood of acquisition often reduces the risks associated with installing their systems.<a href="#cite_note-How_Gartner_Evaluates-3">[3]</a><a href="#cite_note-How_Gartner_Evaluates2-4">[4]</a>

<div class="mw-heading mw-heading3"><h3 id="Niche_Players">Niche Players</h3></div>

Vendors in the "Niche Players" quadrant have relatively low scores for both their ability to execute and their completeness of vision. They are often narrowly focused on specific market or vertical segments. This quadrant often also includes vendors that are adapting their existing products to enter the market under consideration, or larger vendors having difficulty developing and executing on their vision.<a href="#cite_note-How_Gartner_Evaluates-3">[3]</a><a href="#cite_note-How_Gartner_Evaluates2-4">[4]</a>

<div class="mw-heading mw-heading2"><h2 id="Gartner_Critical_Capabilities">Gartner Critical Capabilities</h2></div>

Gartner Critical Capabilities complement Magic Quadrant analysis to offer deeper insight into the products and services offered by multiple vendors by a comparative analysis that scores competing products or services against a set of critical differentiators identified by Gartner.<a href="#cite_note-5">[5]</a>

Gartner has periodically ended Magic Quadrant listings for IT Service Management,<a href="#cite_note-6">[6]</a> Web Content Management,<a href="#cite_note-7">[7]</a> and other industries as those markets have fully matured or other factors rendered the analytic framework inapplicable.<a href="#cite_note-8">[8]</a>

<div class="mw-heading mw-heading2"><h2 id="Criticism">Criticism</h2></div>

The Magic Quadrant, and analysts in general, skew the market: according to research, by applying their methodologies to describe a market, they change that marketplace to fit their tools.<a href="#cite_note-9">[9]</a>

Another criticism is that open source vendors are not considered sufficiently by analysts like Gartner, as has been published in an online discussion between a VP from Talend and a German Research VP from Gartner.<a href="#cite_note-10">[10]</a>

On May 29, 2009 (2009-05-29), software vendor ZL Technologies filed a <a href="Federal_law" title="Federal law">federal lawsuit</a> against Gartner that challenged the "legitimacy" of Gartner's Magic Quadrant rating system.<a href="#cite_note-11">[11]</a> Gartner filed a motion to dismiss by claiming <a href="First_Amendment" class="mw-redirect" title="First Amendment">First Amendment</a> protection since it contends that its MQ reports contain "pure opinion", which legally means opinions that are not based on fact.<a href="#cite_note-12">[12]</a> The court threw out the ZL case because it lacked a specific complaint.<a href="#cite_note-13">[13]</a> The decision was upheld on appeal.<a href="#cite_note-14">[14]</a>

<ul><li><a href="Hype_cycle" class="mw-redirect" title="Hype cycle">Hype cycle</a></li>

<li><a href="Product-Market_Growth_Matrix" class="mw-redirect" title="Product-Market Growth Matrix">Product-Market Growth Matrix</a></li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><cite id="CITEREFBrescianiEppler2008" class="citation journal cs1">Bresciani, Sabrina; Eppler, Martin J. (2008). <a rel="nofollow" class="external text" href="https://www.researchgate.net/profile/Martin-Eppler/publication/265407275_GARTNER%27S_MAGIC_QUADRANT_and_HYPE_CYCLE/links/54e285680cf296663796a20a/GARTNERS-MAGIC-QUADRANT-and-HYPE-CYCLE.pdf">"Gartner's magic quadrant and hype cycle"</a> (PDF). Institute of Marketing and Communication Management (19): 3–18. Retrieved 2025-01-23.</cite>

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<li id="cite_note-2"><a href="#cite_ref-2">^</a> <cite id="CITEREFGartner2019" class="citation web cs1">Gartner (2019). <a rel="nofollow" class="external text" href="https://emtemp.gcom.cloud/ngw/globalassets/en/research/documents/magic-quad-faq.pdf">"Gartner Magic Quadrant: Frequently Asked Questions"</a> (PDF). Retrieved 2020-06-06.</cite>

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<cite id="CITEREFLehman2005" class="citation web cs1">Lehman, Jenni (2005-10-13). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20060312204505/http://www.gartner.com/DisplayDocument?doc_cd=131166">"Magic Quadrants and MarketScopes: How Gartner Evaluates Vendors Within a Market"</a>. Gartner.com. Archived from <a rel="nofollow" class="external text" href="http://www.gartner.com/DisplayDocument?doc_cd=131166">the original</a> on 2006-03-12. Retrieved 2009-07-27.</cite>

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<cite id="CITEREFDrewCordinClymerBlack2019" class="citation web cs1">Drew, Cecile; Cordin, Ed; Clymer, Laura; Black, David; Thomas, Julie (2019-08-15). <a rel="nofollow" class="external text" href="https://www.gartner.com/en/documents/3956304/how-markets-and-vendors-are-evaluated-in-gartner-magic-q">"How Markets and Vendors Are Evaluated in Gartner Magic Quadrants"</a>. Gartner.com. Retrieved 2019-08-15.</cite>

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<li id="cite_note-5"><a href="#cite_ref-5">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.gartner.com/en/research/methodologies/research-methodologies-gartner-critical-capabilities">"Critical Capabilities Research Methodology"</a>. Retrieved 2022-01-04.</cite>

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<li id="cite_note-6"><a href="#cite_ref-6">^</a> <cite id="CITEREFGonzalez2023" class="citation web cs1">Gonzalez, Kenneth (2023-09-04). <a rel="nofollow" class="external text" href="https://www.freshworks.com/theworks/research/gartner-itsm-magic-quadrant-retired/">"The Magic Quadrant is dead. But ITSM isn't"</a>. Freshworks.</cite>

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<li id="cite_note-7"><a href="#cite_ref-7">^</a> <cite id="CITEREFNicastro2023" class="citation web cs1">Nicastro, Dom (2023-01-28). <a rel="nofollow" class="external text" href="https://www.cmswire.com/digital-experience/why-did-gartner-kill-the-web-content-management-magic-quadrant/">"Why Did Gartner Kill the Web Content Management Magic Quadrant?"</a>. CMSWire.</cite>

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<li id="cite_note-8"><a href="#cite_ref-8">^</a> <cite id="CITEREFCanner2020" class="citation web cs1">Canner, Ben (2020-03-31). <a rel="nofollow" class="external text" href="https://solutionsreview.com/identity-management/why-did-gartner-retire-the-identity-governance-and-administration-iga-magic-quadrant/">"Why Did Gartner Retire the IGA Magic Quadrant?"</a>. Solutions Review.</cite>

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<li id="cite_note-9"><a href="#cite_ref-9">^</a> <cite id="CITEREFPollock2012" class="citation web cs1">Pollock, Neil (2012-09-26). <a rel="nofollow" class="external text" href="http://analystrelations.org/2012/09/26/guest-post-why-it-vendors-should-take-industry-analysts-more-seriously">"Why IT Vendors Should Take Industry Analysts (More) Seriously | Institute of Industry Analyst Relations"</a>. Analystrelations.org. Retrieved 2015-02-24.</cite>

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<li id="cite_note-10"><a href="#cite_ref-10">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://sagecircle.wordpress.com/2008/12/29/vendor-complains-in-a-very-public-blog-post-about-gartners-data-integration-magic-quadrant/">"Vendor complains in a very public blog post about Gartner's Data Integration Magic Quadrant"</a>. Sagecircle.wordpress.com. 2009-12-29. Retrieved 2009-08-08.</cite>

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<li id="cite_note-11"><a href="#cite_ref-11">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://analystrelations.org/2009/10/21/is-shooting-on-the-referee-productive/">"Is shooting on the referee productive? | Institute of Industry Analyst Relations"</a>. Analystrelations.org. 2009-10-21. Retrieved 2015-02-24.</cite>

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<li id="cite_note-12"><a href="#cite_ref-12">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.scribd.com/doc/21393241/ZL-v-Gartner-Complaint">"ZL v Gartner Complaint"</a>. Scribd.com. Retrieved 2015-02-24.</cite>

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<li id="cite_note-13"><a href="#cite_ref-13">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.enterprisestorageforum.com/continuity/features/article.php/3848461">"E-mail Archiving Vendor Takes on Gartner's Magic Quadrant"</a>. EnterpriseStorageForum.com. 2009-11-13. Retrieved 2015-02-24.</cite>

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<li id="cite_note-14"><a href="#cite_ref-14">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.ca9.uscourts.gov/memoranda/view.php?pk_id=0000007656">"Unpublished Dispositions (Memoranda)"</a>. Ca9.uscourts.gov. Retrieved 2015-02-24.</cite>

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<div class="mw-heading mw-heading2"><h2 id="Bibliography">Bibliography</h2></div>

<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

<ul><li><a rel="nofollow" class="external text" href="https://www.gartner.com/en/research/methodologies/magic-quadrants-research">Gartner Magic Quadrant</a></li>

<li><a rel="nofollow" class="external text" href="https://www.gartner.com/en/research/magic-quadrant">An alphabetical list of the latest Magic Quadrant documents</a></li></ul></div><div><div class="zim-footer">

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